![]() ![]() The motors were much improved, so the buyer purchased more. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The purchase included 300 defective outboard motors. ![]() Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The Kiekhaefer Mercury company began in 1939 when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin.
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